Cookie Policy

Detailed Cookie Policy

Last updated: November 2026

This Cookie Policy describes how My Mō Gioielli (hereinafter "My Mō", "we", "us", or "the Controller") uses cookies, web pixels, local storage, and similar tracking technologies on the official website mymo.it, in accordance with the European Union General Data Protection Regulation (GDPR, Regulation EU 2016/679), the ePrivacy Directive, and European Data Protection Board (EDPB) guidelines.

1. Data Controller

The Data Controller responsible for your personal data is:
Martiniello Tech di Martiniello Andrea (Brand: My Mō Gioielli)
Corso Umberto I, 4 - 81030 Gricignano di Aversa (CE) - Italy
VAT Number: IT04011970615 — Email: support@mymo.it

2. What are Cookies and Tracking Tools?

Cookies are small text files that visited websites send to the user's terminal device (computer, smartphone, tablet), where they are stored to be re-transmitted to the same sites on subsequent visits. In addition to cookies, we use analogous technologies such as web beacons, conversion pixels, LocalStorage, and tracking scripts that allow our online store to operate securely, remember your preferences, and assess commercial performance.

3. Categories of Cookies Used on My Mō Gioielli

Cookies on mymo.it are grouped into five transparent categories under full user control:

A. Strictly Necessary (Technical) Cookies — Always Active

These tools are strictly necessary to enable website navigation, shopping cart functionality, secure checkout processing, account authentication, and fraud prevention. Under applicable law, they do not require prior user consent.

Shopify Core: shopping session management, cart persistence, and secure checkout (Shopify International Ltd).
My Mō Cookie Engine: secure storage of your chosen privacy consent state.

B. Functionality & Preference Cookies

These tools remember choices made by the user to provide a personalized browsing experience, such as language and localized currency preferences.

T-Lab AI Translate: storing the user's selected language and dynamically localizing storefront content.

C. Experience & Usability Tools

These tools help us understand and improve user experience by analyzing how visitors interact with our store through anonymized heatmaps and session interactions.

Microsoft Clarity: usability analytics provided by Microsoft Corporation (Data collected: anonymized page views, scroll depth, and interaction heatmaps).

D. Measurement & Analytics Tools

These tools allow us to measure traffic, evaluate navigation funnels, and improve store performance on an aggregated statistical basis.

Google Analytics 4 (GA4): web analytics provided by Google Ireland Ltd with integrated Google Consent Mode v2 and anonymized IP addresses.

E. Marketing, Profiling & Conversion Pixels

These tools allow us to deliver personalized commercial content and targeted advertisements across search engines and social networks based on your browsing behavior, and measure advertising campaign return on investment.

Meta Pixel & Conversions API: conversion tracking and personalized ads across Facebook and Instagram (Meta Platforms Ireland Ltd).
TikTok Pixel: conversion tracking and targeted advertising on TikTok (TikTok Technology Ltd).
Google Ads: conversion tracking and targeted ads on Google Search and Display network (Google Ireland Ltd).

4. How to Manage or Change Your Cookie Preferences on mymo.it

We provide full transparency and continuous control over your cookie choices:

Permanent Floating Cookie Button (Cookie 🍪): At any time during your visit, you can click the circular cookie icon at the bottom-left corner of any page to reopen the preference panel and toggle individual categories on or off.
Initial Banner: On your first visit, you can accept all cookies with "Accept all", reject non-essential cookies with "Reject all", or customize settings with "Learn more".